Video marketing is not a new concept, as seen in television ads. However, using videos as a marketing medium has taken on a whole new plane on the web. Accessibility and interactivity on the internet have added a whole new dimension when it comes to promoting something via moving visuals.
Here are some other advantages of online video marketing over traditional television ads:
* It is cheap
* It has access to an ever-growing number of people who prefer the internet over television
* Online videos are available to the online audiences all the time
The Power of Video Marketing :That video marketing is a powerful tool can be established from the fact that YouTube and Google Videos record millions of hits everyday. Strong and impact-bearing marketing messages can be packaged as videos to leave a lasting effect on viewers.
It can be integrated with existing internet marketing techniques. For example, promotional videos can be embedded in emails that are sent to prospective audiences through email marketing. Additionally, video marketing makes use of viral marketing techniques to spread business messages to a global audience.
The power of Paid Advertising Services
Have you been pondering replacing the same with online search engine presence? If you do, you may have perhaps talked about using Web optimization assist to improve your normal search rankings. However, the job you could have still did not ponder is usually utilizing ppc marketing to compliment your SEO campaign.
Just why would you consider utilizing pay per cick campaign management as well as customary SEO? Here are five great reasons.
1.Web link structuring requires the perfect time to display end results-Web link building is an essential part with the internet search engine selling process. The better range of high-quality links you utilize pointing back in your company's website, better pursuit results will probably be. However ,, it needs time in your company's listings to start increasing through building back links. That's the key reason why pay per click is indeed very beneficial. You could start improving your internet search engine visibility instantly, as long as you're still working on upping your natural online search engine ratings.
Together, SEO and pay-per-click will yield impressive outcomes for your web site and business
Why is Renderforest different?
You wonder why to choose Renderforest among other video makers? Check below what you can create with Renderforest
.Videos for YouTube Create professional Intros and Outros for your YouTube channel. We'll help you create professional logo animations, trailers, YouTube openings and much more in minutes.
Explainer Animations and Presentations Storytelling has never been this easy. Use our templates to make explainer animations, educational presentations and whiteboard videos, product or service promos and more.
Professional Slideshow Videos We take slideshow making to the next level. Whether its a personal or a wedding slideshow, corporate presentation or a birthday video, you can create your video online with ease.
Mobile App Videos Mobile app promotion is getting easy with us. Create impressive, realistic mobile app videos and tutorials to boost your mobile app marketing. We feature both Android and iOS devices.
Music Visualizations 1000s of Indie Artists and Dj’s have converted their audio tracks into beautiful music visualization videos. Publish your videos to your Facebook account or YouTube channel.
Promotional Videos and Advertisements What comes to promotion, we have got the whole package for you, from special event videos, weddings and engagements to real estate promotion and business advertisements.
Apart from online video streaming websites like YouTube, promotional videos can be shared on social networking websites, blogs and affiliate websites, thereby increasing viewership online. In fact, online surfers have the tendency to share their favorite videos with their friends and communities.
Videos as Multipurpose Tools :
An impressive aspect of videos is that they are multipurpose tools with a sole objective to attract web traffic. Videos can be utilized as source of entertainment, a means of providing information, introducing new products and services, and to promote just about anything and everything. You can harness the advantages of videos to fulfill different requirements of the online users
Video Marketing and Search Engine Rankings :
By implying SEO tools for video marketing, a website can achieve high search engine rankings. Here are some ways to go about doing the same:
* A relevant name can be given to the video, so that it is indexed in search engine results for different search queries.
* Suitable video titles and video descriptions should include relevant keywords to increase the chances of getting indexed.
* Include the website URL and company logo in the video, so that viewers find a way to learn more about what you have promoted through the video.
* Meta tags, anchor text, RSS feeds and other SEO tools must be utilized for the web pages on which videos are embedded.
Brand Building with Video Marketing :
Video marketing is not merely about tapping the right search engines; in fact, it can help online businesses build their brands. Here are some ways in which you can make videos useful for your business:
* Videos need not be long, but their content should be effective. In other words, a two minute video should make the message clearer than a long article.
* Use videos to review your business products from the perspective of end users.
* Share your business experiences by incorporating an involving story in a video.
* Slideshows and PowerPoint presentations about your website can be captured in a video and distributed.
* Videos can also be used to ask questions, answer them, and also to discredit myths.
So, can video marketing increase the conversion rate? Videos enhance the understanding ability of viewers and make the features and benefits of products and services more obvious. Moreover, online videos enable business owners to engage
themselves with viewers and interact with them at a more personal level. Thus, video marketing can boost product sales by converting visitors into potential buyers.
Effective video marketing can place your website in a whole new league of sales-oriented business sites.
The internet is fast transforming into a video rich marketing media channel, and you should thus use this opportunity to effectively promote your offerings online. Boost Your Website Sales with Video Marketing by Abe Malik
in Internet / Video (submitted 2010-05-26)
Video marketing adds life to your marketing campaigns. They transform static, traditional content into action-driven video that project your message in a powerful, dramatic way.
Videos give you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, while increasing the value of your products, and even your brand.
You can use video marketing for a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness.
The more people see you or hear you, the faster they'll recognise your brand on the spot. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.
How can Video Marketing benefit your online business?
Firstly, video marketing in great for branding. Based on research from comScore, YouTube is the second largest search engine following Google, so it's the perfect place to showcase your brand.
Second, video marketing is good for site rankings. By optimizing and tailoring your video content on your website, you can take advantage of blended search (search results - created by many kinds of content, such as, video, images, audio and blogs) helping you get a first-page organic ranking on Google.
Getting started with Video Marketing.
You should start off by developing simple video presentations. As you become more familiar with how your viewers respond to your videos, you can then tailor them towards your target audience. Keep in mind that your videos don't have to be lengthy productions, even 3 minute videos can do wonders at generating fresh interest and exposure for your product or business.
The majority of new computers come bundled with video production software, but much is also available for free or at very low cost (see examples below).
These programs will help to add functionality to your videos, while making it easy for you to integrate sound (audio narratives, music, etc), highlight important notes, and of course, they provide you with the added flexibility of editing video content. Also, many new smart phones and tablets have inbuilt video technology, so you can shoot and upload to your website in minutes.Check out Windows Movie Maker (for PC) or iMovie (for Mac)
Once you have a few videos, it's time to distribute them. One of the most effective ways to do this is through the use of video community sites. Video community sites are media hot spots that are filled with new visitors every single day, allowing you to distribute your video to thousands of people for free.
The leader in video community sites is YouTube.com, that has over 800 million unique users each month. However, there are many other places where you can also focus on getting your video noticed including:
http://www.vimeo.com and http://www.video.search.yahoo.com
Keywords and Tags.
It's a great idea to include keywords and tags within your video marketing, so when distributed, it's easy for people to discover your content, based on these primary phrases and keywords associated to your video. Keywords not only help viewers find your video through on-site searches, but more importantly through search engines.
With the new 'blended search', search engines expand the content of a search results page beyond text links to many kinds of content, such as maps, video, images, audio, news and blogs. Embedding or linking your tagged video to your website, can dramatically increase your page ranking within search engines.
Ultimately, you want to invoke a positive response from your viewers, but you also want them to take action after watching your video. One way of doing this is by including a direct link to your site at the end of the video, highlighting the benefits of visiting your website or using your products. Keep in mind that you still need to use a direct call to action, even in videos, so don't forget to spend time crafting your message.
Also, if you want your video to go viral, make sure that you add a 'Share' link to the end of your video. This share link can be via Twitter, Facebook or Pinterest.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Having an online work from home business it can be a bit overwhelming with video marketing, search engine optimisation, online advertising, social media, finding the right products and right customers etc. To learn how to quickly and easily get your online business on the right track visit