Reasons to use Face Book
Internet, today, attracts the highest allocation of marketing budgets of companies and is not just another channel added to their marketing mix. A key driver to this change is simply the new way in which people shop. As more and more products, with little distinguishing features enter online marketplace every day, it has become imperative for companies to create a distinct web identity for them.
E-branding is about creating an entity that resonates with your customer, which can keep him bonded and coming back to your brand even in the absence of any deal or promotion. The more people are invested in a brand, the more they will seek it actively and remain loyal. In short, to have a steady and growing customer base it is vital to build your brand online.
Branding is about humanizing an otherwise inanimate product or service which people can relate to easily. In this context, social media offer excellent platforms for giving a face and personality to your commercial product. Not only can you can interact with your customers directly and keep them engaged, but also build long term relationships.
Now that we know the importance of building brand online let's discuss more on how to use Face book Pages to build a brand on web.
Best part of using Face book Page is that it is easy to create and update. Unlike creating and editing your website, for which you need to have or hire technical skills, building Face book Page is quite simple and much cheaper. You don't have to pay your developer every time for every little change you want to make.
Face book pages are also ranked highly in search engine results. A surfer need not necessarily have an account with Face book to view your page. With a Face book page you can do almost everything that needs to be done to promote your brand online. Please read our previous blog for creating a professional Face book page here.
Word of mouth works very well for web based brands as it is spread by the most credible of sources-ordinary people who have no bias towards a particular brand. By creating a Face book page and introducing your company or product or service to people, you spread your word very well. Make sure you keep inviting people by sending them email notifications and promote your page elsewhere online by putting a Face book button on your website or a link on your business card. You are sure to grow organically.
In a Face book page you can include everything that relates to your business in one place where you can get your potential customers to visit.
- Overview of company
- Website and contact info
- Press releases
- Blog RSS
- Twitter updates
- Company news and status
- Customer interaction
You can build a community around your business through your page and encourage discussions among fans by posting questions such as "What they like in a particular product?" or "What could be done to improve the product?" Discussions keep your fans engaged and give them a reason to check-in to your page regularly. Make sure to keep your content fresh by updating it at regular intervals.
There are other things you must do regularly:
-Point your customers to any offsite promotions or giveaways.
-Announce free upcoming events or webinars.
-Import your blog entries. Do everything possible to build and hold your audience's interest.
Creating Face book Experiences is another thing companies are benefiting from. It is a low cost technique to grow your fan base. Some companies like Oreo stood out by starting fun "World's Fan of the Week" campaign encouraging fans to post photos for a chance to claim fan of the week spot. Their fan base grew tremendously. You can think of any other 'experience', for example, a prize winning contest or an expert answering fans questions on a particular day, depending upon what your purpose is.
It could be anything from educating to entertaining to creating excitement amongst your fans. Think of experiences you can duplicate and what idea would your crowd like to embrace. It is a quick way of building momentum in your community.
Last, but not the least, don't expect instantaneous results. It takes time to build relationships and reputation. Social media marketing benefits from a slow burning and indirect approach. Remember, it's a social world where commercial success comes as a by-product of good networking.
Face book pages are becoming a great way to build buzz online and not just so for big and established brands. If you are a medium sized or small company it makes perfect sense to go online and build your brand through Face book pages- an easier, cheaper and faster way to establish relationship with your customer. But remember to promote your business in a subtle and fun manner as discussed in our previous blog on using social media to grow your business online. Hope you liked the information we shared today.
If you have any feedback or queries we would be pleased to hear from you. Please leave a comment below.
Making Money Online In 2011
The Future Of Internet Marketing
10 Reasons Why You should Be Online
Learn More with the eBusiness Lady
10 Reasons Why You should Be Online
1.)It In-expensive. There is no less expensive way to open a business that to launch a website. While you can spend many millions of dollars getting started, low budget, remains a viable way to launch an online business.
2.)You cut your order fulfillment costs. Handling you orders by phone can become very expensive. There’s no more efficient cheap, fast, and accurate way to process orders than via a website.
3.)Your catalog is always current. Your customers can download any product information you want them to have from your website. You can focus your marketing efforts on e-mail newsletters and online advertising rather direct mail.
4.)High printing and mailing costs are history. Your customers can download and information you want them to have from your website.
5.)You can staffing costs. A website can be low manpower operation. With just a few free, easy-to-use tools, you can put your business on autopilot.
6.)You can stay open 24 hours a day.
7.)You’re in front of a global audience. Ever feel like you can sell big in another country such as China but feel clueless about how to penetrate foreign markets? The web is your answer because it’s truly a borderless marketplace.
8.)There are no city permits and minimal red-tape hassles. Small web businesses can be run without permits and with a little government involvement.
9.)It’s fast. You can build a website Saturday, open a Google AdWords account on Sunday, Create viral ad campaign to reach millions on Monday and have money from paid orders in your account by Tuesday.
10.)It’s easy to get your message out. Between your website and smart use of email and online advertising, you’ll have complete control over when and how your message goes out. You will be able to expand your reach via social networking sites and through marketing techniques.
Website: Building 101
Website: Building 101
A big and persistent hurdle is the belief that doing it is hard, technically demanding work. While that might have been true when the World Wide Web first took flight, web pages authoring is no longer solely the province of propeller heads plenty of easy-to-use software is on the market and web newcomer can usually get an initial page up within a few hours.
Better still, all this can be accomplished at very low cost.
Know Your Purpose
The starting point for putting up a website is to determine what you want it to do and know what is likely won’t do. You won’t get rich quick. Of course, persistence and ingenuity may eventually be rewarded with profits. But there are some other sound reasons for putting up a website.
Even if your home page is little more than an electronic billboard for your company, it’s still a powerful tool for building a business.
Puttin’ on the Glitz
Webexpress and Visual Site Designer come bundled with collections of free art textured page backgrounds, buttons, arrows, and other visual elements for helping readers navigate a site.
•Get Flashy: Add some flash to your site. You can create complex image and sound effects with just a few clicks of the mouse. A great starter for this is CoffeeCup Firestarter.
•Another Artist option: Forget trying to make your own images and just roam the web in a hunt for free art that has been uploaded by graphic artists who are happy just to get their work in the public view and gladly let others download their images.
•How about this great source? You can get very high quality imagery at IstockPhoto. You will find royalty frees stock photography, vector illustrations, Flash files and videos for as little as $1 and no higher than $20 a small price to pay for enhancements that will make your site much more polished.
•Keep it small: Another reason graphics take so long to load is that they may be too big. Graphics are measured in pixels and web page display sizes can differ. For maximum downloading speed, each web page including images and text should be under 45K
•Another caveat: Before uploading any images you didn’t create yourself to your website, carefully read fine print on the artist’s page. Some prohibit use on commercial sites. If in doubt, as for permission. That can assure you no future complications in that area.
•Something to keep in mind: Simple is best with a web page. Better an unglamorous page that loads rapidly that a state-of-the-art page that causes the browsers of half you visitors to crash.
When mania seizes you and you want to design pages with fancy looks and the newest bells and whistles, put that stuff on a personal page, not your business site.
Advanced Tools and Tricks
Advanced Tools and Tricks
Resist the temptation to put something on your sit just because you can. Never put up content that slows access to a page, especially if it doesn’t demonstrably improve your users experience on your site.
What works? Content that gives users reasons to linger, to absorb more of what your offering. You’ll find there are many ways to introduce this content and monitor user responses and then delete the ones that don’t prove their value. Be ruthless and never forget that simple is better. Here are so tools for you to consider:
•Polls: Polls are where surfers register their opinion on an issue, are at the heart of the net because this interactivity in its most basic form. You can use surveys to improve an aspect of your business and everything and anything can b surveyed. Writing a survey from scratch is a tricky bit of coding, but free polling templates are readily available for insertion into your site.
•Bogs: At its most basic, a blog is a frequently updated, times and dated online journal with a good dose of links involved. That may not sound like much to get excited about, but it has gone beyond fad to become a full-fledged internet phenomenon. The elements of interactivity, community, and collaboration are key as growing businesses adopt blogs for customer relations, advertising, promotion and even internal communications.
•Podcasting: A podcast is an effective method of publishing recorded audio and video presentations through the internet, in a way that will automatically tell your listenrs when your new material is available. With a podcast, you can have your own radio show heard round the globe. Your listeners can tune in at their convenience on their own iPods or mp3 players.
•CGI scripts: These are easy scripts that you can simply pop into your page to create a guest book, display images in different ways, add test and quizzes or gain the ability to track visitors.
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